Cutting-edge interior signs to leave an impression
First impressions are everything, but second impressions stick.
Alongside exterior signage, interior signage helps assert the message of quality and professionalism, leaving a lasting impression.
That’s why we cover all facets of interior signage, both practical and aesthetic.
From acrylic panels and floor graphics to stand-off letter signs, wall graphics, wayfinding plus films and glass manifestations, our expert installers will work with you to achieve your creative vision.
Using the best-in-class materials and equipment, we incorporate styles, textures, fonts and sizes to bring your brand to life.
Have something special in mind? Get in touch for a consultation today.
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What is interior signage?
Interior signage is used to convey information, provide directions, promote branding and enhance the overall environment.
A recent study showed 29% of shoppers make choices based on information communicated by store signs (Shopify, 2023).
The main elements are:
Guide people through the space, helping them navigate and find specific locations within a building – including directional signs, room numbers and floor indicators such as acrylic panels.
- Branding elements:
Incorporate a business’s logo, colours and design elements, including wall graphics, floor graphics, stand-off letter signs and other visual elements.
- Promotional signs:
Display information about products, service, promotions or upcoming events.
- Safety and compliance signs:
Communicate important safety information, emergency exists, fire escape routes and other vital compliance details.
Decorative elements like murals, artwork or other visually appealing designs, including window films and glass manifestations.
Your primary goal here is to create a visually appealing atmosphere, while serving functional purposes like navigation and communication.
How can interior signage benefit your business?
As eye-catching and on-brand signage is an extension of your brand, it can set you apart from the competition. Essentially, it’s an easy way to drive foot traffic.
There are also important business considerations:
Branding
This goes beyond the logo, colour and aesthetic of your interior. It’s a chance to cement that first impression in your customer’s mind.
If you have consistent and distinct branding throughout your premises, you can establish a strong brand identity, making it easier to remember.
Customer experience
Alongside branding, interior signage can drastically improve the customer (and employee!) experience on your premises.
A lively and welcoming space can positively influence your customer’s perception of the company, and an easy-to-navigate premises can streamline their experience.
From an employee perspective, you can boost morale and increase efficiency by making it easy to locate meeting rooms and other facilities.
If it’s aesthetically pleasing and inviting, customers will be compelled to go in and inclined to share on social media.
That’s free advertising!
Advertising
Interior signage can provide an important opportunity for promotion, even when customers are already in the building.
What better space to show off your latest deals, best projects or benefits of using your product or service than your customers eye line?
But it is important to guide your customer through vital touch-points without overwhelming them.
Whether that’s a warm welcome for casual visitors, practical insight for clients or much-needed direction, ultimately, these elements can contribute to increased sales.
Why choose Bright Signs for interior signage?
Our focus has always been our clients and their customers.
We know the value of quality signage and work with clients to elevate their brand through strategic signage solutions.
We’ve a plethora of experiences across diverse sectors and we invest in the best materials to provide beautiful and useful interior signage.
Get in touch today to see how we can elevate your interior signage.